One of the world’s biggest food companies has entered the produce aisle for the first time.
Earlier this month Kraft Heinz announced they are revamping Lunchables.
In partnership with Fresh Del Monte Produce, Inc., Lunchables has added fresh fruit offerings like pineapples, clementines, grapes, and apples.
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Earlier this year, Kraft Heinz introduced two new Lunchables products, Turkey and Cheddar Cracker Stackers, and Extra Cheesy Pizza, marking the first time Lunchables are directly entering schools with products that meet National School Lunch Program guidelines.
The new Lunchables with Fresh Fruit products will be available in grocery stores.
“We see the partnership to introduce this evolution of Lunchables as a true game changer for children’s nutrition,” said Melissa Mackay, Vice President, Marketing of Fresh Del Monte. “By bringing together the freshness and quality that Fresh Del Monte fruits are known for with the convenience and fun of Lunchables, we have a real opportunity to change kids’ perspectives around fruits, ideally helping to make fruit consumption second nature to younger generations. It aligns closely with our mission to inspire healthy lifestyles and provide wholesome and convenient products to everyone.”
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