ATLANTA -- First came Started from the Bottoms, a new brew from Best End Brewery, that honors Atlanta Mayor Keisha Lance Bottoms. Now comes another offering from another local brewery aiming to help solve the issues of systemic racial injustice in Atlanta.
Wild Heaven Beer announced a new partnership with Atlanta’s Russell Center for Innovation & Entrepreneurship. The purpose of the partnership is to use Wild Heaven’s platform as a local craft brewer to generate funding and resources to support RCIE’s programs.
Wild Heaven founders Eric Johnson and Nick Purdy consider it important that their company, with a location in Atlanta’s West End in addition to their original Avondale Estates location, find a way to contribute in a meaningful and sustainable way. The company was founded with the motto Serve Your Neighbor, and it is the hope of the entire Wild Heaven team to accomplish this in new ways with RCIE.
The partnership launched with the June 5 release of a new IPA called Silence Is Betrayal, honoring the admonition from Dr. Martin Luther King, Jr. 100 percent of the profits of the first edition of Silence Is Betrayal will be committed to the work of RCIE in addition to a portion of the proceeds from all subsequent production of the beer.
Silence Is Betrayal New England IPA launched on draft Friday, at Wild Heaven’s West End location. Production of the canned IPA cans launch on June 12.
“I look forward to using our company’s voice and resources to offer time, space and amplification to the work RCIE is doing in Atlanta. Herman J. Russell was one of the great leaders and builders of Atlanta and we are honored to do anything we can to help perpetuate that legacy,” said Purdy, Wild Heaven’s president.
Johnson, Wild Heaven’s brewmaster, added, “We are thankful for the chance to take what we do and help others find their pathways to success, especially those for whom unjust systems make it all the more difficult."
RCIE President & CEO Jay Bailey said "The only way forward is through collaboration. Bringing the best of Atlanta’s business community together to provide the necessary access, opportunity, exposure and resources to help companies grow and thrive.”
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