McDonald’s in Brazil, as well as Coke and Nike in the U.S. are trying to get the message out that social distancing is the key to not spreading COVID-19.
McDonald’s Brazil officials have changed the logo for the company on its Twitter page, separating the golden arches, saying “Separados por um momento para estarmos sempre juntos." It roughly translates to “separated for a moment to always be together.”
A similar ad campaign was uploaded to the company’s Instagram page.
But the changes in logos are not just for international markets.
Coca-Cola has changed its ad that is featured on its Times Square billboard. The Coca-Cola script is normally connected letters. Now the image is of the letters spread apart, with the tag line saying “Staying apart is the best way to stay connected,” Ad Age reported. A Coke spokesperson told the publication that it will only be seen in Times Square.
Coke puts social distancing message in Times Square https://t.co/Bf3Nen1RXr pic.twitter.com/8dJPJf3TuL— Ad Age (@adage) March 23, 2020
Nike also is promoting social distancing, USA Today reported. Not only did the sports company shut down stores in some countries until March 27, it released a new ad Sunday that focuses on staying apart, that says, “If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.”
Sports stars like Michael Jordan, who have had big Nike contracts started sharing the message.
Now more than ever, we are one family. #JUMPMAN #playinside pic.twitter.com/U1G4HFeNBY— Jordan (@Jumpman23) March 21, 2020
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