UGA to allow alcohol at more sports events

UGA will allow fans to buy alcohol at more sporting events.

The University of Georgia Athletics Association is extending its pilot alcohol sales program to baseball and softball.

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The school first launched alcohol sales at Stegeman Coliseum for men’s and women’s basketball games.

The school’s athletic association said the pilot program was done to help improve the fan experience by expanding options at the Stegman Coliseum concession stands.

UGA says it will follow the Southeastern Conference’s alcohol policy.


Georgia Athletics says they will also strictly follow their Drinking Responsibility guidelines and fan management protocols.

The guidelines include:

  • Alcoholic beverages are only available to fans aged 21 and above.
  • Each transaction requires a valid government-issued ID.
  • Identification check is required at all points of sale.
  • Enforced limit of two beverages per transaction, per person.
  • Sales begin once gates open. Gates open 1-hour before announced start time at each home baseball and softball game.
  • Sales end at designated times as determined by the SEC game management policy on alcohol sales. Those times are end of the top of the 7th inning for baseball and the end of the top of the 5th for softball.
  • Fans are not permitted to leave the premises with alcoholic beverages.
  • All beverages will be served in cups.
  • Aramark, the official concessions partner of UGAAA, will manage all operations associated with the sale of alcohol at events.
  • Aramark employees will undergo extensive training through an in-house training program. All employees must be certified in an accredited alcohol service program (TEAM or TIPS).
  • Each event will have an alcohol compliance supervisor (Aramark standard) on site.

Georgia was the 11th Southeastern Conference school to permit the sale of alcohol at athletic venues.

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