• Phipps Plaza to undergo major upgrade

    By: Linda Stouffer


    ATLANTA - Atlanta is about to see another major transformation: This time at Phipps Plaza. 

    Luxury is what developers want you to experience in the pricey Phipps Plaza expansion. They're opening up the front to create a streetscape on Peachtree Street and bringing in a global restaurant name known for high-end Japanese food: Nobu. 

    A Nobu hotel brings celebrity style with Hollywood investors, like Robert De Niro. 


    “Nobu just adds so much to the project. It's such an iconic brand, iconic hotel, iconic restaurant. It's renowned throughout the world and we think it really differentiates our project,” said John Rulli, with Simon Property Group.

    Rulli said the new project will mean hundreds of jobs. 

    It includes an office tower and a 3-story Life Time gym and spa.  

    In total, a likely $200 million investment. 

    Shoppers will start to see changes in the spring of next year, including the closure of Belk department store in summer.

    The CEO of Nobu said the new concept is all about Atlanta's future.

    “Millennials is a huge market for Nobu and when you look at the Nobu customer, it’s very diverse,” said Trevor Horwell.

    Once the new spaces are finished in 2020, it will connect through and the hotel rooms could be some of the most expensive in Atlanta. 

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