ATLANTA — When you start seeing pink ribbons everywhere, you know it's Breast Cancer Awareness Month.
But what you might not know is that not all items sold with the pink ribbon donate to breast cancer research.
“What percentage of breast cancer marketing and commoditizing the pink ribbon -- how much of that is actually benefiting survivors and women living with breast cancer?” Tietjen asked.
It's hard to tell, because experts say none of the sales are regulated.
“The pink ribbon is entirely unregulated,” said Karuna Jaggar, executive director for Breast Cancer Action. “Anyone can put a pink ribbon on anything, and they do.”
Choi found several items listed on Amazon that had the pink ribbons. But what we don't know is where the money's going.
Experts say before you buy, look closer at the tags. It should say how much money is going to cancer research and to which group.
Many cancer survivors want money for research, not awareness.
“At this point everyone is aware of breast cancer, and we need to see companies going beyond awareness,” Jaggar said.
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