Atlanta Motor Speedway officials set the price of the tickets at $1 because Jamie McMurray won the Daytona 500 on Sunday in the No. 1 car.
It was the third year AMS tied the price of a block of tickets to the Kobalt Tools 500 to the number of the winning car in the Daytona race.
Speedway officials sold 1,000 tickets at the AMS ticket office beginning at 7:30 a.m. on Monday and an additional 1,000 tickets online and over the phone. Fans were limited to two tickets each at the promotional price.
Fans who missed out on the initial offering can buy one regularly priced ticket at $85 and get a second ticket for $1 through Wednesday, Feb. 17, according to Speedway officials.
In previous years, AMS sold tickets for $12 following Ryan Newman's 2008 win and for $17 after Matt Kenseth won the event a year ago.