TikTok is changing up Atlanta’s real estate market

ATLANTA — If you think TikTok is just for Gen Z, think again. Millennials have also gotten onboard with the growing popularity of the short-form mobile video platform – and they’re putting their money where their fingers are.

Some millennials, who are in the 20s, 30s and even early 40s, are using TikTok in their search to buy homes.

TikTok says the hashtag #realestateinvesting has over 95 million views overall and #atlantarealestate alone has 1.7 million views.

So how does that impact the local real estate market? TikTok says many people use the app as a first step in the buying process. They check out the short videos showing the properties, and if they like them, they begin the next process, which for many is virtual tours.

Due to the COVID-19 pandemic, many people are turning to FaceTime or Zoom to take virtual tours of the homes instead of in-person tours.

There are some Atlanta realtors and real estate experts boosting their bottom line on TikTok:

The real estate market in Atlanta is a bright spot in the overall struggling economy during this pandemic.

Channel 2 Action News spoke to Elizabeth Denney, a realtor with Johnny Walker Realty in Marietta, who said, “It is insanely hot.”

The hot market is driven by low interest rates and a low number of homes for sale, according to realtor Kyle Embler with Ansley Atlanta Real Estate.

“I don’t think that it’s a bubble,” Embler said. “We’re just living in an extraordinarily good market.”

He says Metro Atlanta home prices are up roughly ten percent from last year.

Embler also believes another factor in Atlanta’s strong market, continues to be the large number of people moving here from out of state.