GEORGIA — In a newly announced partnership, country music star Luke Bryan, a Georgia native, is teaming up with Fendt farmers to serve up new snacks for fans that are totally nuts.
Bryan, the son of a peanut farmer, is working with Fendt to put out three flavors of specially-grown and limited-edition peanuts harvested right here in Georgia.
Fendt and Luke Bryan say they’ll use the money from selling their three flavors of “Boldly Grown Peanuts” to make a donation to National Future Farmers of America.
The expected haul? $50,000 in donations.
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In 2022, Bryan and Fendt released Boldly Grown Popcorn, which was a big hit with fans, according to Fendt.
Now, the star and company are putting out their “encore” treat on Aug. 31.
“Collaborating with Fendt to make peanuts for my fans means so much, because I owe a lot of my work ethic and success to the lessons I learned helping out my dad at his peanut mill,” Bryan said in a statement.
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The three flavors available for the limited-edition snack are Homegrown Honey Roasted, Sizzlin’ Sriracha Ranch and Down South Dill.
Once live, the Boldy Grown Peanuts will be available for sale only on BoldlyGrownGoods.
Each can is $5 plus shipping while still in stock. Sales will be a little bit limited, with a maximum purchase of one can per flavor.
While the peanut initiative will donate an expected $50,000, it’s not a solo act.
The 2022 popcorn collaboration between Bryan and Fendt netted a $25,000 donation to the FFA.
“From sponsoring Luke Bryan’s Farm Tour to creating a packaged peanut with Fendt farmers, AGCO has made it clear that everything we do is about making farmers our top priority,” Eric Hansotia, AGCO’s chairman, president and CEO, said in a statement. “We’re thrilled to pay homage to an essential aspect of Luke’s upbringing, and this substantial donation to the FFA also allows AGCO, Luke and his fans to help FFA prepare tomorrow’s farming leaders.”
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