Atlanta Falcons unveil new uniforms The Atlanta Falcons announced on Wednesday they will usher in the 2020 season with new uniforms as part of a comprehensive redesign for the first time in 17 years. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms The entire new array of uniform options includes elements of the Falcons’ past while updating the brand to match the modern progression of Atlanta. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms The new official Falcons home look will feature black jerseys and black pants with the away look going white on white. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms The uniform closet will now offer up to eight different color combinations, including the current throwback version paying homage to the 1966 team and a new “Rise Up” alternate uniform. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Using nearly two decades of fan research collected from focus groups, online and through different social media platforms, as well as input by current and former Falcons players, the overwhelming plea was consistent: 1) Own red, but bring on the black, 2) reflect the modern progression of the city, and 3) keep it simple and stay true to our roots. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Throughout continued conversations with fans and players, it was clear that the designs needed to reflect elements of the past and the present, the pride of Atlanta as well as the state-of-the-art design of Mercedes-Benz Stadium. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Conversations started inside the organization back in 2016 with the official process kicking off in January 2018. The Falcons embedded their internal design team together with the NFL and Nike to determine how best to bring the uniform and identity to life, and the result is clean, simple and intentional. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms “We took a fan-first approach in gathering feedback and design input and have modernized the look of our team and our brand” said Falcons President, Rich McKay. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms “Black has been a part of our organization since we took the field in 1966 so we’ve stayed true to our roots and have given our fans and players what they’ve been asking for over many years.” (Atlanta Falcons)
Atlanta Falcons unveil new uniforms “This process has been a true reflection of Arthur Blank’s core values -- listening and responding to our fans” said Morgan Shaw Parker, the Falcons chief marketing officer. “The city has evolved, our stadium has evolved and we knew it was time to do the same with our brand.” (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)
Atlanta Falcons unveil new uniforms Here are some more photos from the Atlanta Falcons' new uniforms for the 2020 season. (Atlanta Falcons)