CHEROKEE COUNTY, Ga. — Jimmy John’s says it has fired several employees who posted video of them making a noose out of bread dough at a Georgia location.
The video, which appeared to be posted on Snapchat of the workers at the restaurant in Woodstock, shows one employee draping the bread dough noose over the neck of another and yanking it. The other workers watch and laugh. A “Happy 4th of July” banner appears across the bottom of the video.
The workers who are shown in the video appear to be white.
On Monday, Jimmy John’s posted a statement on social media saying the franchise has “terminated” the employees involved.
“We have zero tolerance for racism or discrimination in any form. The franchisee has taken immediate action and the employees have been terminated. The actions seen in this video are completely unacceptable and do not represent the Jimmy John’s brand,” the statement read.
Many people sent copies of the video to Channel 2 Action News.
Customers threatened to boycott the sandwich shop over the incident, calling the video hateful and racist, according to the Associated Press.
Jimmy John’s was founded in Illinois and has over 2,800 locations in the U.S. There are dozens of locations in Georgia.