ATLANTA — April 4th is Saturday and that means one thing in Atlanta: It’s 404 Day!
Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area code.
Here are events happening around Atlanta.
[DOWNLOAD: Free WSB-TV News app for alerts as news breaks]
FRIDAY:
The 404 Day! Weekend Day Party
2 p.m. to 6 p.m., Midtown Social, 1740 Marietta Blvd NW, Atlanta, GA 30318. Click here to reserve a free ticket.
FROM 404 with LOVE (Rooftop Edition)
6 p.m. to 10 p.m. at The Retreat by the Gathering Spot, 1115 Howell Mill Road. Click here to reserve a free ticket.
SATURDAY
2026 Run Atlanta 404 Day! Weekend 5K
Run Atlanta 404 Day 5K is the ultimate kickoff to Atlanta’s 404 Day! Weekend celebration. It’s happening Saturday at Underground Atlanta. Check-in starts at 7:30 a.m. with the 5K beginning at 9 a.m. Click here to register.
2nd Annual 404 Day! Parade
Experience the 2nd Annual 404 Day Parade during 404 Day! Weekend 2026. Stretching 1.1 miles along Peachtree Street, the parade transforms the heart of the city into a moving showcase of Atlanta’s grassroots community groups, cultural institutions, artists, entrepreneurs, schools, and local businesses.
404 Day! Weekend Block Party @ Underground Atlanta
The free block party will be from 10 a.m. to 5 p.m. at the Underground Atlanta. Come out and enjoy food, music, vendors and a special moment at 4:04 p.m.
The 404 Day! Weekend 2026 Celebration @ The Stave Room
Close out the night withs special top DJs, exclusive activations at The Stave Room. The event starts at 9 p.m.
[SIGN UP: WSB-TV Daily Headlines Newsletter]
©2026 Cox Media Group
