Tasty treat featured on ‘Shark Tank’ expands in Atlanta

DUNWOODY, Ga. -- Cinnaholic made headlines in 2014 when co-founders Florian and Shannon Radke appeared on ABC’s “Shark Tank.” The duo landed a deal with shark Robert Herjavec.

But the pair and Herjavec envisioned different things for the company’s future. The Radke’s focused on growing franchises while Herjavec looked to grow its direct-to-consumer offerings.

Six years later, Cinnaholic is adding another vegan bakery to its 40-store portfolio. Local owner Kush Brahmbhatt is opening a location at 5590 Chamblee Dunwoody Road in Dunwoody.

“There is a tremendous amount of excitement to serve our award-winning cinnamon rolls to the people of Dunwoody,” Brahmbhatt said. “As a vegetarian, I’m excited to bring delicious, vegan cinnamon rolls that will fulfill a need for healthier, sweet treat to my community.”

Cinnaholic allows customers to completely customize cinnamon rolls with more than 20 frosting flavors and over 20 topping choices. Each Cinnaholic cinnamon roll is 100% vegan and free of dairy, lactose, eggs or cholesterol, allowing guests to enjoy their mouthwatering creations without worrying about certain dietary or allergy restrictions.

Brahmbhatt had a successful career in software engineering, but he also grew up in the restaurant business through his parent’s ownership of a fast-casual restaurant. Brahmbhatt found Cinnaholic through a social media post his friend had shared. After he tasted the cinnamon rolls for himself, he was instantly hooked on the concept.

The Dunwoody location joins another location in the Edgewood area as the first two stores in the Atlanta area. The Dunwoody location is expected to open in July.

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