Contact Us

The Future of Television Is Here: Nextgen TV comes to WSB-TV/Channel 2

ATLANTA — Atlanta television viewers can now experience the future of broadcast television and WSB-TV/Channel 2 is leading the way as we launch NEXTGEN TV.

Delivering more expansive audio and video options, as well as other innovative new capabilities, NEXTGEN TV delivers an enhanced live broadcast viewing experience to viewers in metro Atlanta like they’ve never seen before.

Atlanta viewers will now get the most out of live news, events, and sports programming, as NEXTGEN TV, also known as NTSC 3.0, incorporates internet content with their favorite television shows so that viewers are informed and entertained.

Because Atlanta is home to a huge sports market with college and professional teams, sports fans have a lot to be excited about. The next time they watch the Braves, Hawks, Falcons or Georgia Bulldogs the interaction between them and their screens will be revolutionized.

Just in time for the fall sports season, viewers can find NEXTGEN TV-enabled televisions from LG Electronics, Samsung, and Sony at local and national retailers. While features available on NEXTGEN TV will vary by device and broadcaster as commercial service launches in local markets, it is designed to be upgraded, enabling a viewer’s television set to advance seamlessly with the latest technology.

NEXTGEN TV delivers:

  • Consistent volume across channels
  • Added voice clarity with Dolby’s Voice +
  • Stunning 4K, High Dynamic Range (HDR) video
  • Movie theater-quality sound
  • Enhanced internet content on demand

Viewers watching these channels can look forward to enhanced television viewing provided by NEXTGEN TV as a complement to streaming platforms, as NEXTGEN TV doesn’t compete for household bandwidth with over-the-top content, but is provided as a free over-the-air service to elevate viewers’ experiences.

The participating stations have worked together to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service. Rescan instructions are available at: Cable and satellite subscribers do not need to take any action.

Atlanta viewers can learn more about NEXTGEN TV by visiting, which offers a guide to cities carrying the service, as well as links to available NEXTGEN TV models.



NEXTGEN TV is the latest digital television technology. With NEXTGEN TV, you can immerse yourself in stunning video with brilliant color, sharper images and deeper contrast that’ll make you feel like you’re really there. You can feel the power of movie theater-quality sound that lets you hear every voice clearly and offers consistent volume across channels.

NEXTGEN TV, when combined with an internet connection, can merge broadcast TV with content from broadband sources such as live sports, events, news and more, in real time. With NEXTGEN TV, the TV you buy today is designed to be upgradable with the advancements of tomorrow.

Features of NEXTGEN TV include:

Brilliant Video

With NEXTGEN TV, you can immerse yourself in stunning video with brilliant color, sharper images and deeper contrast that’ll make you feel like you’re really there. NEXTGEN TV video capabilities include 4K, UHD, and HDR.

Enhanced Audio

NEXTGEN TV provides consistent volume across channels while Voice + dialogue enhancement allows you to hear every voice clearly. Voice + is available to viewers the moment the NEXTGEN TV set up. NEXTGEN TV uses the Dolby AC-4 audio codec.

Interactive & Personalized Content

NEXTGEN TV will be enhanced with internet content to get the most out of live sports, live news, live events and more, in real time. With NEXTGEN TV, local stations can personalize their news, sports, live events and shows with interactive features.

Upgradable for the Future

The NEXTGEN TV you buy today is designed to be upgradable with the advancements of tomorrow. TV manufacturers can update NEXTGEN TV sets connected to the internet to accommodate emerging NEXTGEN TV features that will be launched by broadcasters.

Robust Broadcast Signal

NEXTGEN TV broadcasts are even more robust than current over-the-air signals, so an indoor antenna will work fine for most viewers to receive a NEXTGEN TV signal.


NEXTGEN TV provides a better audio and video experience for viewers and bringing broadcast TV into a new age and is built off the recently developed ATSC 3.0 broadcast standard. Local broadcasters should be “on the air” with the new technology to reach most viewers in America by the end of 2021. Features available on NEXTGEN TV will vary by broadcaster and by television as commercial service becomes available in local markets.


We’re keeping track of NEXTGEN TV local and national deployments at With our national map, you can see where NEXTGEN TV signals are rolling out and what stations are already on the air. More cities and more broadcasts in the new format are being added each month.


Look for brands with the NEXTGEN TV logo and get ready to be dazzled by the brilliant picture, like-you’re-there sound and enhanced content that will change the way you watch live sports, news, shows and more. Many new television sets from LG Electronics, Samsung, and Sony already come equipped with NEXTGEN TV. More TV manufacturers are expected to offer this incredible new technology in the future. An antenna and internet connection will give you access to the full range of capabilities NEXTGEN TV. NEXTGEN TV technology also improves reception so that even an indoor receiving antenna will work fine for many viewers. Connect your NEXTGEN TV set to the internet to get the most out of the choices that NEXTGEN TV will bring into your living room. NEXTGEN TV capabilities will be enhanced over time.


Yes, you’ll initially need an antenna to receive free, local channels that are broadcasting NEXTGEN TV. Standards are also being developed so that cable companies can also offer NEXTGEN TV services in the future.


While you can certainly receive NEXTGEN TV without being connected to the internet, most people who bring home a new NEXTGEN TV will connect to broadband internet so they can enjoy the rich assortment of shows that are streamed to viewers. If you’re connected to the internet, NEXTGEN TV will deliver an even better experience that will be enhanced over time.

Comments on this article