Hawks to recognize 12 special Atlantans during ‘Forever 404’ games

ATLANTA — The Atlanta Hawks are recognizing 12 amazing people this season as part of its “Forever 404 Honors presented by Sharecare.”

Throughout this season, the Hawks will play in 12 ‘Forever 404′ nights and in association with each game, the Hawks and Sharecare, the team’s official jersey patch partner, will recognize 12 local community members who are “committed to serving Atlanta and embody a unique combination of cause, culture and community.”

On Thursday, Atlanta Dream part owner and Vice President and Bally Sports South’s HAWKS LIVE analyst Renee Montgomery was the first recipient of the ‘Forever 404 Honors presented by Sharecare.’

“To be ‘Forever 404′ means to be fully committed to serving and creating a lasting impact in our city,” said Hawks’ Vice President of Corporate Social Responsibility Andrea Carter. “We know that Renee Montgomery has continued to go above and beyond for the Atlanta community through the Renee Montgomery Foundation. We are proud to have an opportunity recognize her and contribute to her efforts in the city of Atlanta.”

The Hawks said Montgomery continues to serve the community of Atlanta primarily by focusing on social justice reform efforts. In 2019, she began the Renee Montgomery Foundation to promote love, positivity, and equality to all.

Montgomery retired from the WNBA in 2021 after forgoing the 2020 season to focus on social justice reform and advocacy.

“Let’s go Forever 404! I am so humbled to be the first to receive this award, and I want to send a heartfelt thank you to the Atlanta Hawks and Sharecare for recognizing the work that is being done right here in (the 404) our own community,” said Montgomery. “To be noticed and then actually be awarded this distinction by members from my sports profession is motivating and I pledge to continue to contribute to and uplift the Atlanta Hawks, the Atlanta Dream, and the city of Atlanta. Again, thank you!”

In addition to the recognition, each honoree will receive a donation to an organization of their choosing on behalf of Sharecare, four tickets to a Hawks game and a custom-framed Hawks 2021-22 NIKE NBA City Edition jersey.

“Efforts like those led by our ‘Forever 404′ honorees are what make us proud of the legacy and future of Georgia,” said Dawn Whaley, president and chief marketing officer of Sharecare. “These incredible leaders exemplify Sharecare’s mantra that we are ‘all together better,’ and with their fierce dedication to sharing care with those in our communities, they not only forge a brighter future for Georgia, but also inspire us all in this important pursuit.”

Learn more about the Hawks’ Forever 404 Honorees here.