ATLANTA — The Atlanta Hawks announced Prime Video will become the new streaming home for the team for the 2026-27 season.
All local games that are not part of national exclusive broadcasts will stream for in market fans with a Prime membership at no extra cost.
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Andrew Saltzman, the Hawks and State Farm Arena’s president of business enterprise and chief commercial officer, says the franchise is dedicated to making available for fans.
“We are so excited to have an incredible relationship with Prime Video, who has proven to be an innovative and accessible pillar for both the NBA and NFL,” he said. “Our fans are at the heart of all of our decisions so being able to deliver Hawks games to our fans however and wherever they choose to watch whether that be in front of a Connected TV, on a tablet or on a cellphone is critically important with consumer’s ever-changing viewing habits.”
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The Hawks say they are the first NBA team to have a partnership like this with Prime.
Charlie Neiman, Head of Sports Partnerships, Prime Video, said they want to provide fans with an “one-stop destination” for their favorite teams.
“The Hawks have demonstrated a forward-thinking approach to reaching and engaging their fans and share the same commitment to innovation that drives our organization. Together, we’re making it easier than ever for fans across the Southeast to watch their team,” Neiman said.
The team’s regional television territory covers Georgia, Alabama, Tennessee, South Carolina and Mississippi.
Atlanta opens the 2026-27 regular season at the Orlando Magic Wednesday at 7 p.m. ET. Their home opener is Saturday at 8:30 p.m. against the Houston Rockets.
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