It's beginning to look a lot like Christmas, in September and Target is saying that its customers are not happy about it.
So the retail giant says it's taking a step back on Christmas promotion in the store and allowing Thanksgiving to take the spotlight when shoppers first enter its locations.
Shoppers will see Thanksgiving signs and displays in stores and ads will focus on the big dinner prep and entertaining, The Associated Press reported.
But store officials say that holiday shopping, and in-store holiday signs and deals will still be featured throughout the store.
It will also be adjusting how it promotes holiday sales.
Instead of "Ten Days of Deals" like it did for the past two years, it will offer "Weekend Deals" starting on Nov. 11 because customers visit the stores more on the weekends than weekdays. The "Weekend Deals" will be in addition to it's weekly ads.
Target is also offering an online GiftNow button, where the shopper can click and send an e-gift and the receiver can adjust the size or color, or even choose something different, before the gift is shipped, The AP reported.
The box store is also starting to follow in Walmart's retail footsteps by offering curbside pickup at 50 Minneapolis-area stores. Target will not deliver groceries to your vehicle like Walmart or grocery stores, but will instead focus on toys and electronics.
Walmart offers curbside pickup for shoppers who load their carts online. But it offers groceries, as well as seasonal items. Walmart officials said they will double the number of stores in 2018.