O'Rourke drops f-bomb on live TV during concession to Cruz

U.S. Senate candidate Rep. Beto O'Rourke (D-TX) concedes the race while addressing a 'thank you' party on Election Day at Southwest University Park November 06, 2018 in El Paso, Texas. (Photo by Chip Somodevilla/Getty Images)

EL PASO, Texas — Rep. Beto O'Rourke didn't go quietly to defeat.

Thanking his campaign supporters for their spirited challenge to Sen. Ted Cruz, he said on live television Tuesday: "All of you, showing the country how you do this. I'm so f---ing proud of you guys."

The Texas Democrat has been known to drop f-bombs in public throughout the fierce campaign.

Cruz held off the Democratic rising star to win re-election.

But this time, he was broadcast on MSNBC, prompting anchor Brian Williams to apologize as the network cut away from the speech.

O'Rourke attracted a national following, shattered fundraising records and picked up several celebrity endorsements, including Beyonce posting pictures of herself Tuesday on Instagram wearing a Beto baseball cap.

The Associated Press contributed to this report.