This popular toy is ripping little girls' hair out

With the holiday season quickly approaching, many young children are dropping hints and building their wish lists.

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One popular toy called Bunchems is gaining popularity among children but also gaining lots of criticism.

Bunchems come in packs of little plastic balls with soft spikes on the end that connect to create different shapes.

A photo posted by Bunchems (@bunchems) on Feb 15, 2015 at 8:35am PST

Bunchems are for boys and girls 4 years old and up and can be used to create owls, bats and other items.

A photo posted by Bunchems (@bunchems) on Sep 18, 2015 at 4:16pm PDT

A photo posted by Bunchems (@bunchems) on Nov 9, 2015 at 10:34am PST

But the plastic balls can also wreak havoc in young girls' hair.

One mother, Jaymee McKinnies, took to Instagram to share a photo of her daughter Aubrey, whose hair became matted with the toys in her hair.

"Unfortunately the toy she bought with her own money ended up in the trash can," she told Buzzfeed News.

A photo posted by Jaymee McKinnies (@my_delightful_life) on Nov 21, 2015 at 4:15pm PST

A photo posted by Tracy Pellman (@mrs_pellman_14) on Jul 28, 2015 at 7:08pm PDT

A photo posted by Allison Phillips (@allison.phillips82) on Nov 14, 2015 at 5:09pm PST

A photo posted by @ian_shomper on Nov 9, 2015 at 6:52am PST

I recently saw a commercial for #Bunchems and thought they would be fun Christmas gifts for the nieces and nephews. I just looked them up on Amazon and after seeing all the user images I'm convinced these are pretty awful. I feel kind of bad for laughing at the misfortune of small children but some of those reviews are really funny. #WorstToysEver

A photo posted by Joshua P Tinkle (@tinklesque) on Nov 14, 2015 at 12:22pm PST