ATLANTA — Affordable food and beverages are part of a plan for an improved fan experience at Mercedes-Benz Stadium, which is set to open in 2017, officials announced Monday.
We're talking to the Atlanta Falcons owner about the construction of the stadium, and if it will be completed on time, on Channel 2 Action News at 4:14.
The most popular items will be priced as follows:
$2 – Non-alcoholic beverage products with unlimited free refills (at freestanding refill stations)
$2 – Dasani bottled water; hot dogs; pretzels; popcorn
$3 – Peanuts; pizza; nachos; waffle fries
$5 – 12 oz. domestic beer
[WATCH: Exclusive first look inside Atlanta's Mercedes-Benz Stadium]
Stadium leadership said the NFL’s Voice of the Fan Survey indicated that food and beverage is the third most important driver in game-day satisfaction.
The pricing model will allow a family of four to consume the typical game-day purchases for $28 or less.
The pricing will be in effect for Atlanta Falcons and Atlanta United games, as well as major events at Mercedes-Benz Stadium including the Chick-fil-A Peach Bowl, SEC Championship Game, the College Football National Championship (2018) and the NCAA Men’s Final Four slated for 2020.
The pricing and product offerings will be the same for concerts, conventions and other special events booked at the stadium.
More items may be added, according to the Falcons.
AMB Sports & Entertainment President Rich McKay said soda area won't be behind the concession stands. Instead, soda will be self-serve refillable and away from stands for ease of use.