O'Rourke drops f-bomb on live TV during concession to Cruz

O'Rourke drops f-bomb on live TV during concession to Cruz

U.S. Senate candidate Rep. Beto O'Rourke (D-TX) concedes the race while addressing a 'thank you' party on Election Day at Southwest University Park November 06, 2018 in El Paso, Texas. (Photo by Chip Somodevilla/Getty Images)

EL PASO, Texas — Rep. Beto O'Rourke didn't go quietly to defeat.

Thanking his campaign supporters for their spirited challenge to Sen. Ted Cruz, he said on live television Tuesday: "All of you, showing the country how you do this. I'm so f---ing proud of you guys."

The Texas Democrat has been known to drop f-bombs in public throughout the fierce campaign.

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But this time, he was broadcast on MSNBC, prompting anchor Brian Williams to apologize as the network cut away from the speech.

Cruz held off the Democratic rising star to win re-election.

O'Rourke attracted a national following, shattered fundraising records and picked up several celebrity endorsements, including Beyonce posting pictures of herself Tuesday on Instagram wearing a Beto baseball cap.

The Associated Press contributed to this report.