Channel 2 Action News and Severe Weather Team 2 partner up again with Midland Radio Corporation and local Kroger stores in a public service campaign raising the awareness of the need for not only in-home weather radios, but portable, handheld units for those that love the outdoors.
“We’re thrilled to partner with Midland and Kroger again and raise the awareness of this valuable tool available to our viewers,” said Bill Hoffman, vice president and general manager for Channel 2, WSB-TV.
Timed with the start of Severe Weather Week in Georgia, this campaign helps Georgians prepare for dangerous weather as well as all hazard situations. New this spring is the availability of the portable emergency weather alert radio. The state of the art, digital alert radio requires little set up and is easy to use. Once again, Kroger offers this lifesaving unit right now in all of its Metro Atlanta stores.
The partnership between Channel 2, Midland Radio and Kroger allows for a greatly reduced price of $ 34.99 from $49.99. Every radio sold contributes $2.50 to the campaign for local disaster relief and charities.
Channel 2 has donated over $100,000, including 700 weather radios to support local victims of severe weather as well as those in need.
Kroger will continue to sell the original Midland weather radio for $29.99.
“Thousands of Georgians spend the day on the lake, on the golf course or at the ball fields. Knowing when a storm is approaching is life saving information and this portable weather radio is a must have,” says Meteorologist David Chandley.
“We’re always going to be there for our viewers, tracking the storms as they hit Georgia, but there’s nothing like having an alarm programmed for your own county,” said Glenn Burns, chief meteorologist for Severe Weather Team 2.
“When tornadoes threaten, it gives a voice, siren, or tone alert. Even in the middle of the night you’ll know when to take cover and get your family out of harm’s way,” he continued.