The Clean Air Campaign is a not-for-profit organization that motivates Georgians to take action to improve air quality and reduce traffic congestion. The Clean Air Campaign focuses on both congestion and air quality because they are linked -- vehicle emissions are a major contributor to smog formation. Formed in 1996 by government, business, civic, health, environmental and educational organizations, The Clean Air Campaign is one of 10 organizations in the region implementing strategies that improve mobility, also known as transportation demand management (TDM).

The Clean Air Campaign...

Results

Each year, increased use of commute alternatives in the Atlanta region yields:

In sum, each dollar invested in the promotion of commute alternatives yields an annual return of $191; almost a 200-to-1 return on investment.

Public Information

The Clean Air Campaign started as a public education effort in 1996 and still fulfills that roll today. The organization communicates to metro Atlanta residents through mass advertising, public relations and community outreach that include:

Commuters

The Clean Air Campaign and local transportation management associations offer financial incentives to both employers and commuters who live or work in metro Atlanta, including:

Employers

Because employers are positioned to empower their employees to make changes in commuting habits, The Clean Air Campaign and other employer service organizations provide one-on-one assistance across the 20-county metro region. Outreach coordinators work directly with employers to develop and implement commute options programs and other smog-reducing strategies. Commute options can include ridesharing (both carpooling and vanpooling); teleworking policies; alternative work schedules, such as compressed workweeks; transit pass programs; or pedestrian and cycling programs.

Schools

Children are the best motivators, holding the power of change in the palms of their hands. To harness that potential, The Clean Air Campaign offers a number of education programs and resources to not only educate the next generation, but to motivate change.

Better Air Schools - Better Air Schools is an innovative and comprehensive education outreach program that engages the entire school community. Partner schools receive free materials, giveaways and creative strategies to address their specific issues. The comprehensive approach combines education with action-oriented projects that seek to reduce car rider traffic and provide everyone in the community with opportunities to be part of the solution.

BAIR, The Better Air Bear - The Clean Air Campaign offers an original 40-minute musical assembly program featuring BAIR, The Better Air Bear. This program is a fun, interactive way to teach kids about air pollution and steps they can take to repair the air. BAIR has been entertaining and educating children since 2001, visiting an average of 60 schools each year.

Clean Air Lesson Plans - Developed by The Clean Air Campaign and the Georgia Environmental Protection Division to meet the Georgia Performance Standards (GPS), these lessons are creative, interactive, and provide both students and educators with a comprehensive look at air quality. Lessons cross several subject areas including health, physical science, life science, earth science, social studies, language arts and chemistry. Lesson plan are available for download at www.cleanaircampaign.com