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Cam Newton loses Dannon endorsement deal over sexist comment

CHARLOTTE, N.C. — When Charlotte Observer reporter Jourdan Rodrigue asked Carolina Panthers quarterback Cam Newton about wide receiver Devin Funchess' route running, the former league MVP smiled and said, "It's funny to hear a female talk about routes. It's funny."

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After the incident, The Dannon Company dropped Newton, who had an endorsement deal with the dairy company.

“We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women,” company officials wrote in a statement. “It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It's simply not OK to belittle anyone based on gender. We have shared our concerns with Cam and will no longer work with him.”

We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive...

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Carolina spokesman Steven Drummond said in a statement to The Associated Press that Newton had a conversation with Rodrigue after the news conference ended and that Newton expressed regret for his remarks.

Rodrigue released a statement through The Charlotte Observer via email saying that Newton did not apologize when they spoke after the news conference.

She said she "was dismayed by his response, which not only belittled me, but countless other women before me and beside me who work in similar jobs. I sought Mr. Newton out as he left the locker room a few minutes later. He did not apologize for his comments."

NFL spokesman Brian McCarthy said Wednesday night in a statement that Newton's comments "are just plain wrong and disrespectful to the exceptional female reporters and all journalists who cover our league. They do not reflect the thinking of the league."

Drummond said the Panthers "strive as a department to make the environment for media comfortable for everyone covering the team."

Mike Persinger, the executive sports editor of The Charlotte Observer, said Newton's comments were "unfortunate and out of line."

"The question Jourdan asked during the news conference was a good one, like countless other questions about football strategy and nuance she has asked in the course of doing her job," Persinger said.

Rodrigue joined The Charlotte Observer as a Panthers beat reporter last year.

She wrote on Twitter, "I don't think it's 'funny' to be a female and talk about routes. I think it's my job."

>> Related: NFL: Cam Newton's response to female reporter 'disrespectful'

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Scott Cunningham