While Halloween is a time for many to wear irreverent costumes based on the year's biggest trends, one company is apologizing after releasing a costume that many found to be offensive.
Online clothing retailer Yandy recently unveiled a "Brave Red Maiden Costume" that featured a red mini dress which showed lots of leg, along with a red cloak and white headdress. The costume, inspired by the classic Margaret Atwood novel and now hit TV show, "The Handmaid's Tale," cost $64.95.
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The backlash was swift, with many commenting on how the costume is at direct odds with the themes of misogyny and patriarchy explored in the fictional dystopian world of "The Handmaid's Tale."
We're now beyond satire. "Sexy" Handmaid's Tale outfit. There's nothing like fighting the patriarchy by sexualising a show about misogyny and rape. ht @bustle pic.twitter.com/aTaAsc0Zhf
— Zoe Margolis (@girlonetrack) September 20, 2018
Our society doesn't take the rape of real women seriously, why should they take the rape of fictional women seriously? https://t.co/aiKMn0N3xJ
— Molly Giblets 🍗 (@SeriousMolly) September 20, 2018
Yes, this is what the handmaid's tale was missing - more leg https://t.co/7A6vI7Vpnd
— Amy 'First Lobster' Louise Doherty (@amyloudoherty) September 21, 2018
Yandy released a statement Friday, saying that while it stands by its message of "Own Your Sexy," the company was removing the costume from its site after receiving "sincere, heartfelt response" from customers.
— Yandy.com (@Yandy) September 21, 2018
Cox Media Group