WSB-TV, Channel 2 and ConnecTV announce the largest-ever rollout of a social media platform for television. The platform synchronizes social engagement, complementary content and program promotions with television programming from any source.

How ConnecTV works:

• ConnecTV is the only social network that works across all channels and all shows for both real-time and time-shifted television viewing. 
• ConnecTV delivers a rich content experience that syncs instantly with the show you’re watching and delivers complementary play-by-play stats, news, information and quotes that can be shared with friends and followers—all with a single touch. 
• Viewers can also invite specific friends to join them for “viewing parties” and chat about their favorite shows and sporting events. 
• Seamless integration with Twitter and Facebook allows users to connect and organize their friends, favorite shows and social engagement all focused on TV. 
• ConnecTV uses a combination of content recognition algorithms, closed caption and a diverse mix of more than 100 data sources to drive the accuracy, relevancy and speed of synchronization with television programming.

ConnecTV is available as a free download for the iPad from the Apple App Store, or for any PC browser. To download right now, click here.  ConnecTV will be introducing versions for the iPhone and Android smartphone and tablets in the next 45 days.

The combined technical capabilities of the ConnecTV platform provide a unique social and content user experience designed to transform television into a highly interactive second screen experience, in tandem with a live or time-shifted program. While all ConnecTV users will enjoy an extraordinary viewing experience, TV fans who watch along with ConnecTV’s local partner stations will have the advantage of heightened benefits, including:

• Social conversations sparked locally by on-air personalities and station production staff surrounding news, sports and entertainment topics of the day.
• Special companion content that is synced to local broadcast news, sports and entertainment programming.
• ConnecTV instant “TalkBack” social polls mirroring those on the air to increase communication with local audiences.
• Relevant local marketing that is synched to television advertising spots, or engages the “viewser” in new ways that activate both national and local marketing campaigns.
• Simultaneous promotions of upcoming news stories, local specials and national programming on both the main and second screens.

About ConnecTV

ConnecTV is the biggest social network designed specifically for TV fans—a “second screen” companion entertainment experience that complements the video programming delivered from Cable, Satellite, Telecom, Over-the-Air or On-Line Service providers. ConnecTV is accessible on iOS or browser-based devices. It is coming soon on Android tablets and smart phones. ConnecTV automatically connects television viewers while they watch their favorite programs and synchronizes engaging second screen content, including the latest news, celebrity information, trivia, polls and play-by-play sports stats. ConnecTV subscribers can see what TV shows their friends are watching, invite them to a “viewing party” and start a real-time conversation. ConnecTV also makes it easy to share viewers’ favorite TV moments using Facebook, Twitter and email. ConnecTV has partnered with 10 leading broadcast groups, including Cox Media Group.

About WSB-TV Channel 2

The ABC Affiliate is part of Cox Media Group and ranks as Atlanta’s number one local television station. The station also operates its website, wsbtv.com, its mobile site, wap.wsbtv.com, and airs MeTV on its digital channel 2.2.

About Cox Media Group 

Cox Media Group  is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America’s leading direct marketing companies.   With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.   CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.