'Run or Dye' race canceled, no refund for runners

by: Jim Strickland Updated:

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ATLANTA —

Dozens of Atlanta running enthusiasts are complaining they've spent money for nothing, after signing up for a 5K event called Run or Dye.

Heather Jacobs Hindman forwarded Channel 2 Action News the cancellation email she received.  It said "no refunds will be given" for the event, which had been scheduled for Turner Field Sept. 27. 

The event has been here before with a decent crowd.  The old Fulton County Stadium wall is in this year's promotional video.  Promoters blame a lack of registration for this year's cancellation.  They give runners the option of attending other events, but a refund is not in the plans.

"I really just want my money back and us go away peacefully and just be done.  I will never do one of your events again, but at least make it OK," she said.

An open records request garnered consumer investigator Jim Strickland the Run of Dye application for a permit from the City of Atlanta.

The race was supposed to go up Peachtree Street and down West Peachtree Street, with several spots where dye would fly. But the cost just for off-duty police was more than $3,000.   Hindman noted she had not heard from the promoters since late June.  Runners learned of the cancellation only a week ago.

Hindman and others are on the 5K's Facebook page complaining.  There is also a link posted to the Better Business Bureau giving Run or Dye an "F" rating.

Multiple messages Strickland left with the company in Salt Lake City, Utah, were not returned.