ATLANTA - A man working on a billboard fell to his death Friday afternoon, according to Atlanta police.
The fall happened in the 700 block of Pollard Avenue. There was a group of workers working on the structure of the billboard.
Authorities said the victim's name is Keith Fenton, 53, of Douglasville.
"It appears to be just a tragic accident," said Sgt. Greg Lyon of the Atlanta Police Department.
Employees told Channel 2's Steve Gehlbach that Fenton owned the billboard company and was making repairs to the sign, welding new catwalks to make it safer.
"He was actually carrying a piece of metal and he tripped up," employee Demetrice Sewell said.
Sewell said his boss had just gotten to the top of the billboard and was not hooked into his safety harness.
"He didn't have a chance to hook up," Sewell said.
Sewell told Channel 2 Action News he saw Felton fall through the middle of the billboard, between two signs, hit the center pole and landed on the concrete parking lot below.
"I turned to look, frightened, and it was actually him trying to say a last word before he hit the ground," employee Nathan Ledbetter said.
Ledbetter was at the top of the billboard sign and though he heard Felton yell "headache," which is the word they use to warn those on the ground of a falling object.
"I thought, 'What was going on?' And I looked to see what was falling, and it was my boss," Ledbetter said.
Emergency crews responded to the scene, but Fenton was killed by the fall.
His workers said they are still trying to comprehend what happened.
"I'm lost for words. There's not enough words in the dictionary for what type of guy he is," Sewell said.
Felton was married within the last year. His wife declined to talk about the incident.