Basketball fans rushed to the official NCAA store in Buckhead to purchase their merchandise boasting Louisville’s big win.
The old Container Store on the corner of Peachtree Street and Piedmont Road was transformed into the Official Final Four Merchandise store.
At 5 a.m., hats, shirts and other items went on sale, just over five hours after Louisville’s win over Michigan in the championship game, which was held at the Georgia Dome. Within two hours, all of the T-shirts featuring the score of the game were sold out.
While fans were just beginning their celebrations, local printers went to work as soon as the game ended. The shirts sold out just two hours after delivery.
“It’s amazing. We represent so well. We’re everywhere, everyone’s screaming. It’s amazing,” Louisville fan Kaleigh Sharp said after the game.
Downtown businesses enjoyed record sales this weekend with tens of thousands of college basketball fans in the city for the Final Four. Restaurant and bar owners Channel 2 Action News spoke to said they were packed with out-of-town customers, as well as a higher number of locals.
Businesses credited event organizers for bringing free concerts and other events to downtown Atlanta.
“In the past, it would just be the sports fans, but now with the music fans, we’re getting a lot of extra business. It really shows what downtown Atlanta can do,” Park Bar co-owner Mat Tainbow said.