Jewelry store offers gun in exchange for diamond purchases

by: Sophia Choi Updated:

COBB COUNTY, Ga. - A unique offer from a local jewelry store is getting a lot of attention.

D. Geller and Son is giving away a free gun to customers who buy a diamond.

Owner Mike Geller said he got the idea, after seeing a similar offer at a Missouri car dealership.

Geller’s promotion offers a free hunting rifle, if you buy a diamond worth $2,499 or more.

Already, Geller says the offer is generating a lot of buzz.

“It’s unbelieveable!  There’s websites that got a million hits about it,” Geller said.

 “It’s interesting.  It’s appealing to the men, I think” said one Cobb County woman who didn’t think it was a bad idea.

 But another woman who worried about safety told Channel 2’s Sophia Choi “I think it’s stupid.”

Geller said “you don’t just come in here, buy a diamond and grab a gun.”

 Instead, those who qualify will receive a voucher for Adventure Outdoors in Smyrna.

"That way you have to qualify, you have to follow all the rules and regulations in the state of Georgia to own a gun,” Geller said.

 Geller said the Missouri dealership that had a similar promotion ran out of cars and had to offer rain checks.

  Geller doubts he’ll run out of diamonds, but said he expects the promotion to bring in a lot of people.

“A lot of our customers are hunters, and it just seemed like a great thing to do," added Geller.