Cobb County apparel company ready to cash in on Super Bowl

by: Jim Strickland Updated:

COBB COUNTY, Ga. - A design team in Cobb County is working on the latest Super Bowl looks to hit stores right after the game.

Concepts Sport in Vinings is the NFL's licensed producer of loungewear.  They are preparing a line of products for either outcome.


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"Do you care who wins?" Channel 2's Jim Strickland asked company president John Staton.

"Yes. I want the Falcons to win," he said. "In a market where there is pent up demand, you will see more sales."

Designer Sam Guthrie is a die-hard Falcon follower, but was tasked with designing the look of the Patriots Super Bowl flannel PJs.

"Unfortunately, I have to do some Patriot stuff and look at that all day, but in my heart I know what's going to happen on Sunday," he said.

The Atlanta office has 40 employees.  There are 200 more in a factory just over the border in Tennessee. Once the NFL approves the designs, they will be cued up waiting for a winner.

"We deal with pressure on a constant basis so that's what we do all the time.  We can do something on a moment's notice," said designer Genet Griffin.

"We can come up with a design today and it can be in the market tomorrow. That is special," Staton said.

With clients across the country and manufacturing facilities abroad as well, Staton said Hartsfield Jackson makes Atlanta the perfect headquarters.

"We can get on an airplane here and be anywhere in the world direct," he said.

Staton doesn't want to talk sales numbers, but he will talk about rewards.

"Being a partner with the Falcons and representing their brand is amazing. We take a lot of pride in that, a lot of passion and a lot of respect," he said.