Braves announce developers for new stadium complex

by: Richard Elliot Updated:


ATLANTA - The Atlanta Braves announced their selection for the developers who will oversee different elements of the new Cobb County stadium complex construction.

The team said Fuqua Development will oversee the retail construction project while Pope and Land Enterprises will oversee construction of the office space.  Pollack Shores Real Estate Group will handle the apartments and condo construction.
"Collectively, they bring very important expertise to the table to help us establish a great place for fans to come," said Atlanta Braves Executive Vice President Derek Schiller.  "To make this a real destination for Atlanta."
Renderings the Braves delivered to the Cobb County Zoning Commission three weeks ago show the size and scope of the $400 million, 1-million-square-foot project, though the Braves added the renderings show only the how big the scale of the project will be and do not show the final architectural design features.
Schiller said the project is the first of its kind in professional sports.  He said no other sports franchise has developed a mixed-use project around its own ballpark and retained majority ownership in it.  That way, he said, the Braves can generate revenue from the facility even on non-game days.
"Two hundred-eighty days of the year are going to be non-Braves games," said Schiller. "So in a way, that certainly has a lot more calendar days that we have to make sure it's operating the right way, that it has the right mix of shops, restaurants and to make sure people see that as a destination they want."
The Braves anticipate the project will be completed in 2017.