ATLANTA -- Flood victims across metro Atlanta will soon be getting some much needed help thanks to a new partnership between the Kroger Company and the Salvation Army.

The Round Up campaign will allow any Kroger customer to contribute to recovery efforts by simply rounding up their grocery bill to the next dollar.

“Let’s say you purchase $8.50 worth of groceries. You can tell the cashier to round up to the nearest dollar…making your total $9.00,” said WSB-TV public affairs director Jocelyn Dorsey. “In this case, 50 cents will go to the Salvation Army and the amount will show up on your receipt.”

The Kroger Company has been an underwriter for WSB-TV’s Family 2 Family community outreach for many years.

Dorsey said the Round Up idea was the brainchild of Glynn Jenkins, director of communications for the Kroger Company.

“When a disaster strikes, we’re on the phone with each other saying ‘what can we do,’” said Dorsey.

In addition to the Round Up campaign, the Kroger Company donated 48,000 bottles of water to the Salvation Army and $50,000 worth of gift cards. The Salvation Army will distribute those cards to flood victims in need of groceries and other essentials.

Dorsey said money raised from the Round Up campaign will be used to purchase kits, which will include mops, push brooms, brushes, bleach, gloves and masks.

Approximately 130 Kroger stores are participating in the Round Up campaign.

The Round Up campaign runs until Oct. 3.

View Larger Map