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May I Take Your Order ... From Across U.S.?

Remote Order Takers In Texas

Monday, June 16, 2008 – updated: 12:14 pm EDT June 16, 2008

More than half of the McDonald's restaurants with drive-throughs in Hawaii are using remote order takers, people who take your order from a call center in El Paso, Texas.

The operation requires special training for the call-takers so they can understand Hawaii customers, KITV in Honolulu reported.

McDonald's Restaurants of Hawaii started testing remote order takers in 2006. It then began expanding the program statewide in 2007.

"We want to make sure that our customers get their orders right and they get them in the most convenient way possible," said Melanie Okazaki of McDonald's Restaurants of Hawaii.

McDonald's actually trains the Texas order-takers to understand local phrases and accents.

"Sometimes people throw in a little bit of pidgin here and there, and so we want our order-takers to become accustomed and comfortable with that," Okazaki said.

McDonald's does role-playing with the order-takers from the mainland and gives them a few Hawaiian words to use such as "aloha" and "mahalo."

"It takes a little getting used to on the order-taker's side, but I think with practice, they become more and more comfortable working with our local clientele," Okazaki said.

McDonald's said the new system is delivering more accurate orders and speeding up service, but there is no cost savings.

"We haven't pared back on our labor force at all. In fact, we've been able to have our crew members concentrate more on their particular position," Okazaki said.

If the remote system goes down, restaurant staff members can still handle drive-through orders in house.

Of the 50 Hawaii McDonald's restaurants, 31 are using the new technology.

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