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Story

Car Dealership Promo Backfires When All Win

People Angry Over Mistake

Posted: 11:30 am EDT July 20, 2007

ROSWELL, N.M. -- An advertising promotion for a Roswell car dealership has backfired.

A direct mailing of 50,000 scratch-off games touted a grand prize of $1,000. The small type said the odds of winning were 1 in 50,000.

But it turns out all 50,000 scratch-off ads were $1,000 winners.

The dealership's general manager, Jeff Kohn, blamed Atlanta-based Force Events Direct Marketing for printing the ads with a typographical error.

The dealership is offering $5 Wal-Mart gift cards to all participants.

The marketing company, Force Events, sent representatives to Roswell Thursday. Force Events said they would give anyone who came to collect that day a chance to win $5,000 in a drawing. The company would also hold another series of drawings where 20 people will win $1,000 a piece.

Distributed by Internet Broadcasting Systems, Inc. The Associated Press contributed to this report. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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