ATLANTA -- BrandsMart USA, one of the country’s leading retailers in providing outstanding value to its customers, announces a new partnership with Consumer Electronics Exchange (CExchange, LLC) to provide a valuable new electronics recycling service to its eight retail locations. This innovate service allows customers to recycle their unwanted consumer electronics into new BrandsMart USA gift cards and make sure that these electronics don’t end up in landfills.

The CExchange® service provides consumers with a simple way to convert valuable unwanted electronics into gift cards at BrandsMart USA so that they can purchase the latest gadgets or any products that BrandsMart USA sells. Now consumers have an easy way to get real value for their unwanted mobile phones, MP3 players, cameras, camcorders, GPS units, handheld gaming devices, gaming consoles and car audio players. Additional products will be added throughout the year.

Scott Nordhaus, CEO, CExchange stated “We’re pleased to bring this service to BrandsMart USA in time to celebrate Earth Day. BrandsMart USA can now help consumers unlock the value of their unwanted electronics, up to several hundred dollars, so that they can purchase the latest technologies and consumers can feel good that they are helping the environment.” Consumers can now simply bring in their qualifying unwanted electronic device to any BrandsMart USA location and get a gift card on the spot. Customers can go online to http://brandsmart.cexchange.com/online/home/index.rails to get a good idea of their items worth before they go into the store. They also have the convenience of doing this all on-line and having a gift card emailed to them as well.

BrandsMart USA, President, Michael Perlman stated, “I’m excited about this new service, right now there are millions of tons of electronic waste being tossed into our landfills each year. At BrandsMart we wanted to do something that was good for the environment and good for our customers. This is a great start, and working together with Consumer Electronics Exchange, we want to continue to bring innovative solutions that help our planet while creating real value for our customers.”