ATLANTA -- People began lining up Wednesday outside Walter's clothing store in downtown Atlanta for Nike's new Air Jordans that go on sale Friday.

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"It's cold out here, really cold," Reggie Roberts told the Atlanta Journal-Constitution as he waited to plunk down $230 for the shoes. "But I want these shoes. I gotta have these shoes."

This is the 23rd edition of shoes named for Michael Jordan, who wore the number 23 jersey. Only 23 pairs will be sold at 23 stores nationwide, with Atlanta and Miami being the only cities in the Southeast.

"The AIR JORDAN XX3 is deeply meaningful to me, as a celebration of both my life and career. The number 23 is obviously of great significance to me and the release of the XX3 is a pinnacle moment in the brand’s history,” said Michael Jordan in a release from Nike. “I’m honored and humbled by the AIR JORDAN franchise’s loyal following after all these years. The release of this shoe is exciting and a dream come true for me.”

The first Air Jordans were released in 1985.

The owner of Walter's, Jeff Steinbook, says his is the only Georgia store selling the shoes.

The group lined up outside his store was a mix of 20-something Michael Jordan fans and middle-aged professionals.

A financial analyst from Stone Mountain, 45-year-old Vince Shields, took off two days from work. He says he plans to add the new Air Jordans to his collection of 75 pairs of sneakers.

One man drove from Tallahassee to snag a pair.