General Motors Corp. may get rid of some brands, speed the introduction of small cars from other markets and make further white-collar job cuts as it tries to deal with a shrinking U.S. auto market.

A person familiar with the company's discussions said Monday all the options are being considered as GM tries to cope with the dramatic shift in consumer buying habits from trucks to cars and crossover vehicles.

The Wall Street Journal, citing the source, reported Monday that the job cuts are likely to be approved when GM's board of directors meets in early August.

The person asked not to be identified because no decisions have been made.

The Wall Street Journal reported that the board will probably also hear management's latest thoughts on whether GM should trim the number of brands it offers in the U.S.

A company spokesman declined to comment on either the job or brand cuts.

The company currently sells vehicles under eight different brands: Chevrolet, Cadillac, GMC, Saab, Saturn, Buick, Hummer and Pontiac. The paper reported that most of the brands struggle to bring in buyers despite offering new models that cost GM billions of dollars to develop. GM already has decided to study the sale of its Hummer brand.

Buick sales are down 21 percent so far this year, while Saab is down 29 percent and Saturn sales are down almost 19 percent. Saab, the Swedish automaker, sold 12,068 vehicles during the first half of 2008. Saturn sales have declined despite its model lineup has been completely revamped.

GM announced last month it would close four truck and sport utility vehicle plants and boost production of several existing car models.

But its sales are down 16.3 percent this year. Last week GM's stock price closed below $10 for the first time since September 1954.